The scoreboard · closes the loop
Two scoreboards — Google's, and the answer engines'. Plus the map, plus the feed.
Rank alone is half the story now. The brain tracks Google positions and AI-engine citations side by side — plus the local pack and the social feed — and every result flows back into the gap, so next month's plan is aimed at what actually moved.
One score, five slices
Same five numbers as the brand home — one score, everywhere. +7 this month, mostly Owned page fixes and the Pune pack climb.
Scoreboard 1 — Google rank
| Query | Now | 90d ago | Trend | Goal |
|---|---|---|---|---|
| "interior designers in pune" | #4 | #9 | ✓ top-3 close | |
| "modular kitchen pune" | #7 | #14 | ! top 5 | |
| "full home interiors bangalore" | #12 | #21 | ! top 10 | |
| "office interior design pune" | #9 | #11 | ! top 5 | |
| "wardrobe design ideas india" | #23 | #31 | ○ content |
Avg position 14.2, was 18.6 — from Search Console, 90 days deep. The "content" flag means the fix is a page, not a tweak.
Scoreboard 2 — the answer engines
| Question | ChatGPT | Perplexity | Claude | Gemini | AI Overviews |
|---|---|---|---|---|---|
| "Best interior designers in Pune?" | ✓ cited | ✓ cited | ○ mentioned | — | — |
| "Full-home interior cost in Pune?" | — | ✓ cited | ○ mentioned | — | — |
| "Modular kitchen vs carpenter-built?" | ✓ cited | — | — | ○ mentioned | — |
| "Best interior studios in Bangalore?" | — | — | — | — | — |
| "How long does a 3BHK interior take?" | ○ mentioned | ✓ cited | ✓ cited | — | — |
5 of 10 tracked questions cited somewhere — the all-blank Bangalore row is the loudest gap on this page.
Every family, at a glance
Goals — and the loop that moves them
G1 · Rank top-3
55%"interior designers in pune" — now #4, was #9. One spot to go.
G2 · Cited on 10 questions
50%5 of 10 cited, +2 this quarter. Bangalore row is next.
G3 · 25 leads / month
40%10 now, from organic + local. The pack climb feeds this directly.
✦ The compounding loop
Every number on this page flows back into the brain. Results reshape the gap → the task spine re-prioritizes → next cycle's work is aimed at what actually moved. The brand doesn't just get more visible — the brain gets smarter each cycle.