Surface family 1 of 5 · Owned — website · blog · landing pages

Pages that make you the entity — not just the keyword.

The brain found 6 entities with no page. Here's one of them — 3BHK interiors — becoming a page: Claude drafted it over MCP from the brand's knowledge and voice, the checklists score it for search engines and answer engines, and nothing goes to asterinteriors.in until it clears the gate and you say so.

Owned surface publishing to asterinteriors.in example: one page mid-flight

The owned surface at a glance

Pages crawled3826 healthy · 7 thin · 5 orphan

Gap entities6entities with no page — this one closes the first

Avg position · GSC 90d14.2↑ was 18.6

Organic clicks+32%over 90 days

One page, mid-flight — “3BHK interiors in Pune”

Brief — 7 stages

stage 5 of 7

Claude walks the stages; you can jump in at any of them.

Page info — gap entity, URL, page type

Angles — cost-first, honest about timelines

Keywords + entities — 1 primary, 4 supporting

Headline — question-shaped, ₹ in the promise

Outline — editing now, in the middle pane

AEO pass — citability + schema sweep

Publish gate — your approval, then the connector

Outline

drafted by Claude · via MCP

H1 3BHK interiors in Pune — cost, timeline & what's included

H2 What a 3BHK interior costs in Pune (₹ bands) citable Q&A

H2 Cost by room & finish level extractable table

H2 Timeline: 6–10 weeks, stage by stage

H2 Design-build vs contractor-managed

H2 FAQ — 6 citable Q&As JSON-LD

Entity targeting

This page exists to make the brand own one entity — and to lend strength to its neighbours in the graph.

3BHK interiors interior cost per sq ft modular kitchens design-build process Pune

Internal links the brain will add

→ supports Full-home interiors Pune /full-home-interiors-pune

→ relates-to Modular kitchen cost /modular-kitchen-cost

SEO checklist

Title matches search intent

Primary entity in the H1

Internal links — 4 placed

Images need alt text + compression

EO checklist

JSON-LD FAQ schema present

Cost table is extractable

Add 2 citable Q&As — timeline + warranty

No primary-source citation — add the 2024 materials-cost source

That last check came from a captured brand learning — pages with a primary source got Aster cited twice before. The brain remembered.

Readiness

How this page will perform once live.

Generative

Citation

E-E-A-T

Publish gate

EO 78 — below the 85 gate. Clear 2 items to unlock. Nothing ships without your OK.

publishes via the site connector — CMS push or export

This isn't just a page tool. The same machinery — an entity target, citability checks, SEO + EO checklists, a gate — scores every surface. A GBP post or a Medium article gets exactly the same treatment. 7 · Social 8 · Earned 9 · Local