Front door № 2 · a brand from scratch
No website. No profiles. Start the brand itself here.
The other front door assumes there's something to connect. This one doesn't. You brainstorm the brand with the agent, lock the foundations, and seed the brain — then establish every surface from zero. One thing to be plain about: GoUltra plans and publishes, but it doesn't build or host your website — the plan includes getting one built, and Claude can do that in a single session.
From idea to a running brand — five steps
1 · Brainstorm it with the agent
doneNo forms. You talk; the agent shapes a brand out of it.
demo: a second brand, “Whisker & Co.” — new brands start from zero, so Aster doesn't fit here.
2 · Lock the foundations
doneThe four things every later decision hangs off — small, human, editable any time.
- Name
- Whisker & Co.
- Positioning
- gentle, vet-informed grooming, at your door
- ICP
- pet parents 25–45, Baner/Balewadi
- Voice
- warm, playful, zero jargon
Core entities — what Whisker & Co. should come to mean:
3 · Seed the brain
you are hereEverything from the conversation, packaged as Knowledge Base drafts. Approve them and the brain starts every future task already knowing the brand.
Nothing is saved without your OK — every item lands as a draft you can edit or drop.
4 · Establish the surfaces
nextAll five families get a starter plan on day one — small, honest checklists, not a 40-page strategy.
○ Site plan: 6 pages, brief-ready
○ Claude can build it in a session — GoUltra publishes to it
○ Claim IG/FB handles
○ First 12 posts planned
○ Before/after format from day one
○ Create the GBP
○ Verify the address
○ First photos up
○ 5 directory seeds
○ 2 local pet blogs to pitch
○ Schema on every page
○ llms.txt from day one
○ Entities baked in, not retrofitted
5 · Day-1 task spine
queued9 tasks queued for day one — 5 assigned to Claude, 4 to you. The same spine every brand runs on.