10 · Tasks — the spine
The gap, as work — one spine for you and Claude.
Nobody typed this backlog in. The brain computed the gap, turned every line into a card, and pointed each card at a goal. Claude picks work up over MCP, you pick work up here — same board, same columns — and everything that ships waits at the review gate for your OK.
all · 14
Owned · 5
Social · 3
Local · 3
Earned · 2
AI-answer · 1
owned by Claude · 6
goal: G1 · G2 · G3
auto-generated from the gap
The board — one spine, four columns
Backlog6
Write “3BHK interiors” pillar pageBiggest gap entity — no page anywhere on the money topic.
OwnedG1C
Seed Bangalore GBP Q&A — 6 questionsPart of closing the 61% completeness gap.
LocalG1C
Claim Sulekha listingThe last big citation gap — NAP ready to paste.
EarnedG3Y
Wardrobe cost guide briefSame treatment as the kitchen-cost page that got cited.
OwnedG2C
Pinterest: 2 boards for kitchen finishesBoards are Aster's strongest Pinterest lever.
SocialG3Y
Add LocalBusiness schema to city pagessameAs + structured data feed the knowledge graph.
AI-answerG2C
In progress4
Bangalore GBP photo set (12+)Shot list agreed — uploading this week.
LocalY
Reply drafts: 6 unanswered Bangalore reviewsDrafts land in your review queue as they're ready.
LocalC
Medium: “design-build vs contractor” articleFirst earned-publishing piece — links back to the process page.
EarnedG2C
IG reel: Koregaon Park walkthroughFilmed on site — edit in progress.
SocialY
Review · your gate3
approve?Publish: “Full-home interiors Bangalore” pageSEO 89 · EO 78 — full detail below.
OwnedC
approve?Pitch: Pune Times home featureAngle + draft email ready to send.
EarnedC
approve?Review replies batch (3)Warm and specific — no template smell.
LocalC
Done1
Kitchen-cost page published → cited by PerplexityShipped 6 days ago — the first owned-to-AI-answer thread, closed end to end.
Owned→ AI-answerC
Inside a task
Publish: “Full-home interiors Bangalore”
approve?
- Family
- Owned
- Owner
- CClaude — working via MCP
- Why
- From the gap — 6 uncovered entities, and Bangalore is the weakest city.
- Goal
- G1
- Source
- brain gap-scan · 12 Jul
Brief — entities, questions and internal links set by the brain.
Write — drafted in Aster's voice, craft-proud and practical.
SEO 89 — title, schema and internal links all green.
EO 78 — add 2 citable Q&As before the engines will quote it.
Publish gate — waiting on you. Nothing ships without your OK.
Why a spine, not a checklist
A checklist is a PDF that dies in a folder. The spine is alive: when measurement moves, it re-computes — a rank drop or a lost citation becomes a fresh card by morning. It re-prioritizes toward your goals, so the top of Backlog is always the biggest lever, never just the oldest idea. And it's shared: you work this board here, Claude works the same board over MCP — create_task · update_task · get_next_actions. One spine, two pairs of hands, one gate: yours.
Where cards come from
The brain's gap-scan — most cards start here.
Measurement moves — a slipped rank or lost citation re-opens work.
You — type one in, or say it to Claude in plain words.
Claude proposes — its ideas land in Backlog for your eyes first.