Front door № 1 · an existing brand
Point the brain at everything you already have.
Aster Interiors has been around since 2016 — a website, an Instagram that works hard, two Google Business Profiles, reviews, a press feature. Nobody has ever seen it all in one place. Connect it once, and the brain reads the whole presence into one inventory, one entity graph, and one honest picture of where the brand stands.
Step 1 · Connect what exists
Website
✓ connectedasterinteriors.in — crawled 38 pages: titles, links, schema, freshness.
Search Console
✓ connected90 days of queries, positions and clicks — the brain's ground truth for what Google already shows.
Google Business Profile
✓ connected2 locations read — Koregaon Park (Pune) and Indiranagar (Bangalore), with reviews and completeness.
Instagram · Pinterest · LinkedIn
✓ readPublic profiles read — followers, cadence, what the audience actually responds to.
GA4
not yetOptional — adds real traffic and lead numbers to the scoreboard.
YouTube
! dormantFound @asterinteriors — 860 subs, no upload in 14 months. Flagged, not forgotten.
Public reads + OAuth where you grant it — never your passwords.
Step 2 · One presence inventory — not just a page list
Everything the brand is, in one table
The old audit stopped at website pages. The inventory puts pages, profiles, listings and mentions side by side — and shows the holes as rows, too.
| Item | Surface | Primary entity | SEO | EO | Status |
|---|---|---|---|---|---|
| Home · asterinteriors.in | Owned | Aster Interiors | ✓ ok | ○ part | healthy |
| “Modular kitchen cost in Pune” | Owned | interior cost per sq ft | ✓ ok | ✓ ok | healthy |
| “Full-home interiors Pune” | Owned | full-home interiors | ○ thin | ○ thin | thin |
| Blog · “wardrobe ideas that actually fit” | Owned | wardrobe design | ○ thin | — | orphan |
| Instagram · @asterinteriors · 12.4k | Aster Interiors | — | ✓ ok | strongest | |
| Pinterest · 4 boards · 3.8k | wardrobe design | — | ✓ ok | healthy | |
| GBP · Koregaon Park, Pune · 84% | Local | Pune | ✓ ok | ○ part | healthy |
| GBP · Indiranagar, Bangalore · 61% | Local | Bangalore | ○ thin | — | incomplete |
| Houzz profile · 4.8★ / 26 reviews | Earned | design-build process | ✓ ok | ○ part | live |
| JustDial listing | Earned | Pune | ○ part | — | live |
| Pune Times feature (press) | Earned | Aster Interiors | ✓ ok | ○ part | live |
| “3BHK interiors” — no page, no board | — | 3BHK interiors | — | — | no presence |
| “Bangalore studio tour” — nothing, anywhere | — | Bangalore | — | — | no presence |
SEO = search-facing basics (title, links, schema) · EO = entity coverage — does this item clearly say what the brand means? ✓ ok · ○ partial/thin · — none. Showing 13 of 44 items.
Step 3 · The entity graph — what the brand means
The entity graph — what the brand means
From all of it, the brain distils the things Aster should be known for — services, places, ideas — and how they relate. This graph is what Google and the AI engines are trying to reconstruct; the brain hands it to them.
violet dot = covered well · amber dot = thin coverage · dashed pill = a gap, nothing anywhere yet
Covered well — a page, a board or a listing clearly carries each of these.
Mentioned somewhere, but too shallow for Google or an AI engine to trust.
Customers ask about these — and Aster has no presence for them at all.
Step 4 · What the brain learned about Aster