Surface family 4 of 5 · earned
Authority you can't buy on your own site — earn it everywhere else.
Backlinks, brand mentions, press, community answers, directory features — the signals Google and the AI engines actually trust, precisely because you can't manufacture them on your own domain. The brain runs them like a pipeline: it finds the target, drafts the pitch in Meera's voice, you place it, and it watches what lands.
The scoreboard
Five channels, one pipeline
✍️ Publishing
LinkedIn articles — 1 live
Guest posts — 1 live
💬 Community
Quora — 1 answered
r/pune + r/InteriorDesign — watched
📰 News & PR
1 pitch out right now
Journalist list — 6 names
📇 Directories & reviews
JustDial — live
🔗 Links & outreach
9 quality links earned
3 pitches drafted
2 broken-link finds
The outreach pipeline — CRM-lite, run by the brain
| Target | Type | Angle | Owner | Status |
|---|---|---|---|---|
| Houzz Pune roundup | directory feature | "12 kitchens under ₹6L" | C | ! awaiting your OK |
| Medium | article | "design-build vs contractor: the honest math" | C | ○ drafted |
| r/pune thread | community answer | "3BHK budget question, 40 upvotes" | Y | ✓ answered |
| Pune Times | press | "monsoon-proof materials story" | C | → pitched |
| Better Homes India | guest post | "small-flat storage" | C | ○ identified |
| homify | directory | profile claim | Y | ○ todo |
| Broken link on archdaily-in blog | link | swap for our cost guide | C | ○ drafted |
| Quora "interior cost pune" | community | cite the cost page | Y | ✓ live |
C Claude proposes & drafts · Y you place — nothing goes out without your OK.
A draft, ready for you
Design-build vs contractor: the honest math
Every week someone settles into the big armchair at our Koregaon Park studio and asks, very reasonably: "Why not just hire a good contractor and skip the design fee?" It's a fair question — and it deserves a real answer, with numbers instead of hand-waving.
So here it is, from forty-plus Pune homes we've actually delivered: what a contractor's quote quietly leaves out, where design-build genuinely costs more, and the three line items where it pays for itself. If you're budgeting a 3BHK right now, take these numbers with you — even if you never call us.
~1,400 words drafted from the cost-guide entry in the Knowledge Base · reads in Meera's voice · links back to the cost page — that's the backlink.
Why earned feeds everything
The 41 isn't a silo — it's the fuel line for the other four families.