Surface family 2 of 5 · Social — Instagram · Pinterest · LinkedIn · YouTube · X
A real calendar, a real queue — and a brain that drafts.
Social isn't a separate app bolted on the side — it's a surface the brand brain plans like any other. The brain knows the entities, spots the empty slots, drafts the posts in Aster's voice with Aster's project photos, and tracks what actually went out. You (or Claude in a session) do the posting.
Where the brand lives on social
4 posts/wk — the strongest channel
✓ strongboards strong — kitchens lead
✓ strong2 posts/wk — B2B + office work
✓ steadyYouTube
860dormant 4 months
! gapX
—dormant — low fit for now
○ parkedThe calendar — what's planned, drafted, approved, posted
This week
5 planned · 3 drafted · 1 approved · 1 postedThe queue — who's holding each post
| Post | Platform | State | Owner | Action |
|---|---|---|---|---|
| Kitchen finishes carousel | ! drafted | C | ||
| Design-build explainer | ✓ approved | Y | ||
| Kitchen board — 8 pins | ! drafted | C | ||
| Pune Times feature amplification | ! drafted | C | ||
| Before/after — 3BHK reveal | ○ planned | Y |
“Mark posted” is the D2 handshake — GoUltra plans, drafts and tracks; a person (or Claude in a session) does the actual posting. No connected-account auto-publishing in v1.
Behind a slot — the create conversation, condensed
Slide 3 got the pick — regenerate 4 & 5 to match its warmth?
Brief · this carousel
- Idea
- kitchen finishes — matte vs gloss vs laminate
- Structure
- 5 slides — hook → 3 finishes → CTA
- Format
- 4:5 · Instagram carousel
- Brand style
- Kit v3 + kitchen photo set
- Entity
- modular kitchens
(the existing GoUltra social module — folded in as-is)
What the brain noticed
YouTube is your only dormant strong-fit surface — 2 walkthrough videos/mo would feed 3 entities.
Thursday slot empty this week. A client story would fit — the brain has two fresh testimonials to draft from.
Pinterest kitchen board grew 240 saves — double down with a second board this month?