Social module · initial setup wizard

Set up the Social Content Planner

A guided, resumable setup that gets a brand to a usable day-one content engine — channels, voice, pillars — grounded in the brand profile. The third gate after module enabled + brand profile complete, modelled on the Meta Ads / SEO setup but tailored to social.

1 · Brand readiness→ 2 · Channels→ 3 · Voice→ 4 · Pillars→ 5 · Starter series

🔓 Finishable in a minute. Only Channels is required (pick one platform). Readiness is read-only; Voice / Pillars / Series are AI-assisted and skippable. Nothing is ever hard-blocked.

Walkthrough

▦Setup stepper — first run

The full vertical accordion in the app shell. Use the 1·2·3·4·5 switcher to preview each step as the current one.

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Step deep-dives

1Brand readiness

Read-only. Required-section ticks + enrichment nudges + a contentStrategy depth meter. Collects nothing.

view → 2Channels, cadence & locale

The only required step. 8 platforms (selections, no account-linking), cadence, timezone, locale.

view → 3Voice presets — tones & audiences

AI suggest from the brand profile + manual. Includes the BYOK no-key fallback variant.

view → 4Content pillars

Auto-seeded from contentStrategy + ✨ suggest-more candidate cards + manual add.

view → 5Starter series (optional)

De-emphasised. AI candidates / manual / skip — and the one Finish setup button.

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States

✓Finished — dashboard unlocked

What the gate hands off to after Finish (router.refresh).

view → 🔒Soft gate — Calendar

A deeper planning surface before channels + a pillar exist. Visible, never hidden.

view → ◆Design tokens & components

Accent token, step-row states, candidate cards, no-key banner.

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Directional mockup — review for model / IA / workflow coherence, not computed-value parity. Recoloured clone of the SEO setup wizard (vertical resumable stepper) using the Social category accent #7c3aed. Refresh for the latest.