← Full stepper
Social setup · Step 4 of 5
Content pillars optional
The recurring themes your calendar rotates through — the richest grounding for the calendar & gap-fill workers.
✓Voice — 2 tones · 1 audience.
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4
▾Pre-seeded from your contentStrategy when you saved Channels. Rename, recolour, reorder — or ✨ suggest more.
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Growth tactics
Playbooks, experiments, levers that move the metric.
✎🎨✕
⠿
Founder insights
First-person lessons & POV.
✎🎨✕
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Client proof
Wins, case studies, testimonials.
✎🎨✕
⠿
Behind the scenes
Team, process, culture.
✎🎨✕
✨ Suggested pillars — accept the ones you want (already-added names are filtered out)
🎯 Positioning & POV
Why: Your messaging leans contrarian — a recurring POV pillar compounds it.
📚 How-to / education
Why: Audience is time-poor — actionable how-tos earn saves & shares.
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5Next: Starter series — optional.
Design intent. Reuses the existing
social-topics collection and POST /api/social/topics for both accept & manual add. The ✨ job is output-only; accepting a candidate is what persists, and the list de-dupes by name against what’s already saved. Done when ≥1 pillar exists (usually already true from the auto-seed). Empty is a normal first state — the copy never promises pre-seeded pillars.