← Full stepper

Social setup · Step 1 of 5

Brand readiness

Read-only orientation — this step collects nothing. It shows how social-ready the brand profile is and where the AI grounding for later steps comes from.

1
Brand readiness
Required sections are accepted · contentStrategy has depth
▾
Required for Social — all accepted
✓
Voice
Accepted — tone & style for every AI step
Ready
✓
Messaging
Accepted — value prop & key messages
Ready
✓
Audience
Accepted — who the content speaks to
Ready

These three are guaranteed accepted — the module won’t open without them — so this step is always satisfied. Its value is what’s below.

contentStrategy depth
6 pillars detected
We’ll pre-seed these as content pillars in step 4 — so your calendar has themes on day one.
Strengthen (optional) richer profile = sharper AI

Enrichment sections Social can use. Present ones feed extra context; missing ones link out to enrich — no need to leave setup.

✓ Brand assets ✓ Goals & KPIs ＋ Customer journey Enrich → ＋ Distribution channels Enrich →
Continue →
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2Next: Channels, cadence & locale — the only required step.
Design intent. Non-gating by design. The module’s own gate already blocks until Voice / Messaging / Audience are accepted, so the required-ticks never vary here — the real payload is the contentStrategy depth meter and the enrichment nudges. It never participates in “setup complete”.