Bird's-eye · 1 of 2
System architecture — the whole picture
Three worlds. The brand's site + data flow in on the left. GoUltra is the brain + engine in the middle — the center of gravity. Claude and you drive it from the right, over MCP. Everything a dumb website lacks lives in that middle column.
Brand's world (inputs)
The website
fidelisglobal.com · 42 pages · a brochure today
Website crawler
Fetches pages → on-page signals, page types, links
Search Console built
Impressions · clicks · position · queries
GA4 planned
Traffic · conversions
SERP + AI engines planned
Rank positions · ChatGPT/Perplexity citations
→connect · crawl · sync
GoUltra — the brain + engine
Brand Memory — the brain built
Knowledge & entities
Goals
Learnings
Memory areas
The engine
SEO / AEO authoring — research → pages → brief → write → exportbuilt
Entity graph — semantic map, sameAs, relationshipsnew
Task spine — per-brand work items, the workflownew
Off-site outreach — backlinks · mentions · socialnew
Measurement — rank + citation time-seriesnew
Runtime
Async worker (BullMQ + Redis) · Approval gate — the engine proposes, a human approves before anything writes.
↔MCP tools + resources
The agents (drivers)
Claude Code / Chat
The agent. Loads brand context, runs tools, proposes work — in the user's own Claude.
You — the dashboard
Review, approve, steer. Watch rank + citations climb. Set goals.
MCP server new
The bridge. Tenant-scoped auth (OAuth / API token). See page 2.
…and the brain runs this loop, continuously
01
Understand
crawl + connectors → inventory & entities
→
02
Goal
what to rank for & be cited on
→
03
Gap
have vs need (authority + coverage)
→
04
Workflow
checklist → task spine
→
05
Do
Claude via MCP · you approve
→
06
Measure
rank + citations → back into brain
What already exists vs what's new
Most of the middle column is built. The pivot is mostly exposing it (MCP) and adding the connective tissue.
Reuse — already built & mature
Brand Memory brainknowledge · learnings · areas · goals
SEO / AEO authoring core13 collections · 7-stage brief · 30 jobs · export
Search Console integrationOAuth + per-page analytics sync
Crawler + on-page audit + classifierporting from the seo-intel app
Connector + encryption patternreused for MCP auth
Net-new — the connective tissue
MCP server + inbound auththe whole premise · page 2
Brand entity graphsemantic centerpiece for EO
Task / workflow spinethe operational backbone
Off-site outreach enginebacklinks · mentions · social
Publishing + rank/citation trackingpush to site · prove growth
🧠The word "brain" is literal: it's the Brand Memory system already shipped (Phases A–D). This pivot points it at its true job — running a real website — and connects it to Claude so a person can just talk to their brand's brain and watch it grow the business's presence everywhere.