New post — config first, plan on demand
The one-box wizard, restructured. Vs today: (1) format + its per-type essentials (aspect ratio / slide count / duration) are captured before AI runs, so the plan researches the right shape instead of a generic post; (2) planning never auto-runs — it costs AI credits, so it waits for an explicit click; (3) angle → hook research is iterative and gated — hooks are written for the angle you actually picked, not in one blind shot; (4) Create always lands on the Draft stage.
Promoting an idea from the Plan inbox opens this same wizard pre-filled — idea text and format carry over; you review, plan and create.
1
Your idea & setup
Everything the post needs to exist — captured manually, before any AI spend.
Video
Carousel
Image
Text
Pre-set from the inbox idea when promoted; locked after creation — "Change format" lives in the Draft stage, not here.
Image essentials
NEW · follows the format pick
1:1
4:5
Suggested · LinkedIn+IG feed
9:16
16:9
This block swaps with the format: Carousel adds slide count · Video adds duration.
The headline change: per-type essentials move INTO the wizard. Today they're discovered later (or never), so drafts arrive shapeless; now the plan, the brief and the studio all inherit the right dimensions from minute one.
LinkedIn
Instagram
Reels
TikTok
X
Low
Medium
High
AI uses your brand profile + topics. Planning runs only when you click — never automatically.
auto-run removed
2
AI plan & research
The plan came back — review it, then research deeper where it matters. Shown below in its returned state.
AI planned it
from your idea · ran on your click
“Show a client win where better systems halved weekly reporting time — same team, same budget — as a before/after image post.”
Indigo card on purpose — planning is chat-AI on the brand's text key, not the violet media engine. Violet stays reserved for compose surfaces in the Create stage.
Parent topic
No match? Create topic “Client wins” instead — it joins your pillars on create.
Series optional
Looks like your Client Spotlight series — add this post to it?
Angle
The plan's best angle came back pre-selected; research added two alternatives. Pick one — or edit any row inline.
Lead with the before/after numbers, then reveal the 3 systems that made it possible — proof first, playbook second.
Myth-bust: you don't need more headcount to fix reporting — you need fewer, better systems.
A day-in-the-life contrast: Monday reporting before vs after the rebuild.
Picking a different angle clears the hook picks below — hooks belong to an angle.
Hook
Gated on purpose: hooks are written FOR the selected angle — today's wizard writes one angle+hook blind in a single pass; here you lock the angle first, then research openers that serve it.
“Same team. Same budget. Half the reporting time.”
“We didn't hire anyone. Reporting time still dropped 50%.”
“6 hours → 3 hours. Here's the system swap.”
Research runs on the brand's AI key (text path — no media credits). Nothing is saved yet — picks live only in this wizard until you create.
3
Create
Everything below gets stamped onto the new post — then you land on Draft.
Format
Image
Aspect ratio
4:5
Priority
Medium
Platforms
LinkedIn · Instagram
Topic
Client proof
Series
Client Spotlight
Angle
Lead with the before/after numbers, then reveal the 3 systems that made it possible — proof first, playbook second.
Hook
“Same team. Same budget. Half the reporting time.”
Always lands on the DRAFT stage — fixes today's jump-to-Create error where a fresh post skipped straight past its brief.
No post exists until you create it — abandoning the wizard leaves nothing behind.