← Plan
🏷 Client proof ✎ Edit
A content pillar — proof that Fidelis Global delivers. Case studies, before/after numbers & client voice.
✎ Edit description
Pillar focus: tangible client outcomes for B2B SaaS & fintech retainers — pipeline growth, payback time, retention. Always tie a number to a named (or anonymised) client story.
8 posts3 ideas in inboxlast researched 4 days ago1 linked series
🔁 Linked series:
Client Spotlight · monthly · next Jun 20
Client win: 3× pipeline in 90 days
Hook: “Same team. Same budget. 3× the pipeline.”
Angle: single hero stat + 3-line how-we-did-it caption.
From £0 to £1.2M ARR: a fintech retainer story
Hook: “18 months ago they had no pipeline. Here’s the playbook.”
Angle: 6-slide timeline carousel, one milestone per slide.
30-second client testimonial: “They felt like our team”
Hook: “The number that mattered wasn’t on the dashboard.”
Angle: talking-head clip + on-screen result caption.
scheduled
📷 Image
Client win: 3× pipeline in 90 days
Instagram · Jun 8
ready
🖼 Carousel
How Northwind cut payback from 11 → 4 months
LinkedIn · Jun 11
drafting
✍ Text
The retention number we’re most proud of
LinkedIn · Jun 14
in Studio
🎬 Video
Client testimonial: “They felt like our team”
Reels · Jun 16
published
📷 Image
£40k saved in ad spend — one quarter
Instagram · May 28
🔬 Researchsessions scoped to this topic
Research scoped to Client proof feeds straight into the idea inbox above — review and promote the good ones.
See ideas →
✨ Session
4 days ago · “proof formats that convert on LinkedIn”
5 angles · 3 kept
Key finding: single-stat hero posts (“3× pipeline”) outperform multi-metric carousels for cold reach — but carousels win on saves & comments. Lead with the number, back it with one named client.
Hero-stat image
Before/after timeline carousel
Client-voice testimonial clip
“What changed in 90 days” text
Anonymised fintech case
✨ Session
Mar 12 · “objections that stall retainer renewals”
4 angles · 2 kept
Key finding: prospects trust proof tied to their industry far more than generic logos. Anchor each case study to a vertical (SaaS, fintech, B2B services) and the matching pain.
Industry-matched case study
“Why they almost churned” story
Renewal-rate stat post
Behind-the-numbers breakdown
2 ideas already promoted to posts