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Latest: βwinning retainer clientsβ Β· 5 ideas
The retainer pitch that doubled our close rate
Hook: βWe stopped pitching hours. We started pitching outcomes.β
Angle: reframe pricing from time β outcomes with a real before/after.
Why most agencies lose retainers in month 3
Hook: βThe work was fine. The communication wasnβt.β
5 ops levers that freed 10 hrs/week
Hook: βYou donβt need more staff. You need these 5 systems.β
Client win: 3Γ pipeline in 90 days
Hook: βSame team. Same budget. 3Γ the pipeline.β
The one metric we check every Monday
Hook: βIf this number dips, everything else is noise.β
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