Script — shape it, then stop or go deeper
Shape the script in conversation — the hook, the four timecoded beats, the settings — and the brief fills in on the right as you talk. This is the default stop: hand off a brief and you’re done. Or continue into clips & assets when you want full control over every shot.
1 Script (on)
2 Stop or go deeper
30s
9:16
Script
Assistant
Let’s shape this 30-second reel. What’s the hook — the first three seconds that stop the scroll? Give me the angle and I’ll draft the beats.
You
Proof-first. Open on a stressed Friday desk buried in paper reports, then cut to the clean dashboard. Hook line: “Their team spent every Friday building reports. Now it’s done before they get coffee.”
Here’s the 30s script — four beats, on the brief now. Confident, calm; quick cuts but not frantic.
0–3s
Hook · Stacked paper reports, Friday-evening desk, muted. VO: “Every Friday, gone to reporting.”
3–12s
Problem · Ops lead toggling 6 spreadsheets, clock ticking. VO: “Six tools, one number that never matched.”
12–24s
Turn · Single Fidelis dashboard resolves; on-screen “HALF THE TIME”. VO: “One source of truth. Built in two weeks.”
24–30s
Payoff · Team leaves on time; logo lockup. VO: “Same team. Half the reporting. — Fidelis Global.”
Tighten the Turn — drop “Built in two weeks” and end that beat on the on-screen “HALF THE TIME” landing harder.
Script’s ready. Updated the Turn and locked the four beats with your hook, angle and settings — and pulled the palette, type & voice from the Brand Style Kit. This is a complete deliverable. Stop here and hand off the brief, or continue into clips & assets to direct every shot.
If you go deeper, I’d reach for Veo 3.1 — your script is text-led (“HALF THE TIME”, dashboards), so frames keep the text exact.
Preview the script brief
30s · 9:16 · Reels, YouTube Shorts. Proof-first client win. Hook: "Their team spent every Friday building reports. Now it's done before they get coffee." 4 beats (Hook / Problem / Turn / Payoff), 0–30s. Brand kit v3 — midnight-indigo + hot-pink, bold sans, confident plain B2B voice. → hand off as-is, or continue into clips & assets.
One thread shapes the hook, the script and the settings — keep talking and the brief below stays in sync. When it reads right, stop and hand off — or go deeper into clips & assets.
What’s next?
Stop at the script · hand off
The simple default — most videos end here
Copy a script brief and hand it to your video tool — or a dedicated Claude project. The hook, the four timecoded beats and the brand style all travel with it. That’s a complete deliverable; you’re done.
Default · most videos stop at the script
Continue into clips & assets
Opt-in · direct every shot & asset
Break the script into clips → shots, plan & generate the asset images, and get a model-tuned prompt per clip — for when the video really matters.
Planner’s pick — Veo 3.1. Your script is text/infographic-led (“HALF THE TIME”, dashboards) → frames-to-video keeps the text exact.
Most videos stop at the script. It’s a complete, hand-off-ready deliverable — going deeper into clips & assets is opt-in, for when you want to direct every shot yourself rather than hand off a brief.
The planner reads your finished script and recommends the generation profile — Veo 3.1 here, because the reel is text/infographic-led — so the deep path starts already pointed at the right tool (you confirm or switch on the next page).
Default is to stop at the script — going deeper is opt-in