Social simplify + Brand Style Kit
Directional mockups for the two top complaints about the shipped flow: (1) "it's complex" — the wizard never collapses and hides its exit, Draft re-asks everything the wizard captured, and the post header burns 4 layers of chrome; (2) "images don't match my brand" — colors/typography/graphic style drift across generations and logos get re-uploaded forever. Part one simplifies the flow without removing a single feature. Part two introduces the Brand Style Kit: one locked visual style per brand, AI-derived, calibrated with a pinned style-reference image, injected into every generation. Same demo story as before: Fidelis Global — "client reporting time halved".
Wizard (collapses)→
Draft (recap + direction)→
Create (+ brand style row)→
Schedule
·
Style Kit feeds every generation
Part 1 — the simplified flow
1
New post wizard — progressive collapse
Click "Plan this idea" → Step 1 collapses to a recap row and Plan & research takes the stage ·
Continue to Draft → lives at the plan's end (the duplicate Step-3 summary block is deleted) · topic/series under
a collapsed Advanced disclosure (AI already matched them) · deeper angle/hook research is one inline "more options"
expander. Interactive: toggle state A/B.
view →
2
Draft — image · single-row header + setup recap + direction focus
The 4-layer post header becomes ONE row (status/priority/meta in the ⋯ menu) · everything the wizard
captured collapses into one editable Setup recap (shown open here) · Draft's research accordion is GONE (the wizard owns
research; angle/hook stay editable as text) · Visual direction is the whole stage, with ONE "✨ Fill missing details" button.
view →
3
Draft — carousel · slide plan as the direction
Same header + recap (shown closed here, slide count inside) · "✨ Plan slides" drafts themes + on-slide
headlines, filling only what's empty · per-post style demoted to a small "this carousel's twist" DELTA on the brand kit ·
Continue gates on a finished slide plan.
view →
4
Create — image · nothing re-asked + the brand style row
Direction shrinks to a one-line reference strip (editing has ONE home: Draft) · NEW Brand style row —
kit v3 + logo + style-reference toggles + per-post deviation note, all auto-injected · the ⋯ menu is shown open ·
approach cards + violet compose panel + resources + upload-back unchanged (approved material) · no-kit nudge banner variant.
view →
5
Create — carousel · per-slide produce on one shared style
Same brand style row + the styleGuide demotion: "Base: Brand kit v3" (locked) + this set's delta ·
per-slide compose/refine/upload rows with 2-of-6 finals progress · every slide prompt opens from the SAME kit block,
so slide 6 matches slide 1 and next month's carousel matches this one.
view →
Part 2 — the Brand Style Kit (new)
6
Visual Style page — derive · edit · compile · lock
Brand-level page (beside Brand Profile — studios reuse it later) · "✨ Re-derive from brand profile" reads
colors/fonts/imagery + logo, preserving your hexes verbatim · token editor (palette, typography, graphic style, composition,
do-not list, mood) · compiled AUTHORITATIVE prompt block injected into every image & carousel generation · pinned
style-reference card · versioned + lockable.
view →
7
Calibration — generate samples, pick the look, pin it
Templated scene → 4 samples on the tenant's Higgsfield connection (media never touches the platform key) →
pick the winner → pinned as a role:'style' reference saved to the Media Hub library and fed into every future generation
alongside the logo. Optional — the kit works text-only without it.
view →
What this fixes (operator-confirmed decisions, 2026-06-11)
- No exit from Plan & research: the only CTA lived in a separate Step-3 summary block below the fold — the block is deleted and "Continue to Draft →" moves into the plan's footer.
- Nothing collapses: finished wizard steps now collapse to recap rows; topic/series and deeper research are collapsed disclosures — every feature stays, nothing demands attention it hasn't earned.
- Draft re-asks everything: AR / slide count / duration / platforms / topic / series / angle / hook were collected again — now ONE collapsed, editable Setup recap; Draft's job is direction, with one AI button for the gaps.
- 4 layers of header chrome: badges + title + meta + stepper become a single row; the ⋯ menu absorbs the rest; status stays glanceable as a dot.
- Brand drift: the profile's colors/fonts reached prompts as raw JSON and the do-not list was never enforced; single images had no style guide and every carousel invented a fresh one. The kit compiles ONE authoritative block + avoid list + pinned style reference + logo into every generation; per-post style is just a delta.
- Re-uploading forever: logo + style reference attach automatically from the brand (per-post toggles to opt out) — set up once, on-brand everywhere.
Features preserved (simpler ≠ smaller)
- Angle→hook research loop (inline expanders, same AI calls + gating) · both production approaches (✦ prompts / ⚡ in-platform) · guarded "Change format" · all wizard fields editable in the recap · status machine + readiness untouched · Copy-for-AI kept in the ⋯ menu.