Video — plan it in one conversation, hand it off to make
One chat shapes the whole plan — the hook & angle, the script, and the settings — and the brief fills in on the right as you talk. When it’s ready you export the brief to a dedicated Claude project that makes the video. No video is generated here.
Planning only — the making happens in a separate Claude project
Clip breakdown → in the Claude project
Clip-asset generation → in the Claude project
Video-prompt writing → in the Claude project
Here you decide the hook/angle, write the script, and lock the settings — then export a brief. The clip plan, clip assets and per-clip video prompts are all produced over in the video Claude project, then the finished cut comes back here.
Plan
2 Hand off
30s
9:16
Claude project
Assistant
Let’s plan this 30-second reel. What’s the hook — the first three seconds that stop the scroll? Give me the angle and I’ll draft the script.
You
Proof-first. Open on a stressed Friday desk buried in paper reports, then cut to the clean dashboard. Hook line: “Their team spent every Friday building reports. Now it’s done before they get coffee.”
Here’s the 30s script — four beats, on the brief now. Confident, calm; quick cuts but not frantic.
0–3s
Hook · Stacked paper reports, Friday-evening desk, muted. VO: “Every Friday, gone to reporting.”
3–12s
Problem · Ops lead toggling 6 spreadsheets, clock ticking. VO: “Six tools, one number that never matched.”
12–24s
Turn · Single Fidelis dashboard resolves; on-screen “HALF THE TIME”. VO: “One source of truth. Built in two weeks.”
24–30s
Payoff · Team leaves on time; logo lockup. VO: “Same team. Half the reporting. — Fidelis Global.”
That’s the script, not the clip plan — the Claude project slices these beats into the actual generated clips.
Tighten the Turn — drop “Built in two weeks” and end that beat on the on-screen “HALF THE TIME” landing harder.
Plan’s ready. Updated the Turn and locked the four beats with your hook, angle and settings — and pulled the palette, type & voice from the Brand Style Kit. Here’s the brief to hand to your video Claude project; it breaks the script into clips, generates the assets and writes each clip’s prompt.
Preview the brief
30s · 9:16 · Reels, YouTube Shorts. Proof-first client win. Hook: "Their team spent every Friday building reports. Now it's done before they get coffee." 4 beats (Hook / Problem / Turn / Payoff), 0–30s. Brand kit v3 — midnight-indigo + hot-pink, bold sans, confident plain B2B voice. → hand to the video Claude project: break into clips, generate assets, write per-clip prompts.
One thread shapes the hook, the script and the settings — keep refining by talking and the brief below stays in sync. No video is generated here; the brief hands off to the video Claude project.
Export — hand the brief off to make
Video production brief · video-brief.md
video-brief.md
# Video post — Fidelis Global
Goal: Proof-first client win — cut a client’s reporting time in half, in 30s.
Format: 30s · 9:16 vertical · Reels, YouTube Shorts
Hook: “Their team spent every Friday building reports. Now it’s done
before they get coffee.”
Angle: Proof-first — show the result, then the how. Confident, calm,
quick cuts but not frantic.
# Script beats (slice these into clips on your side)
0–3s · Hook: Stacked paper reports, Friday-evening desk, muted.
VO: “Every Friday, gone to reporting.”
3–12s · Problem: Ops lead toggling 6 spreadsheets, clock ticking.
VO: “Six tools, one number that never matched.”
12–24s · Turn: Single Fidelis dashboard resolves; on-screen “HALF THE TIME”.
VO: “One source of truth.”
24–30s · Payoff: Team leaves on time; logo lockup.
VO: “Same team. Half the reporting. — Fidelis Global.”
# Brand style (locked kit v3 — apply to every clip)
Palette: midnight-indigo #2B2D7C base · hot-pink #FF2D78 accent · warm off-white.
Type: bold Plus-Jakarta-feel sans for on-screen text.
Voice: confident, plain, B2B — no hype, no jargon, no stock-realism faces.
# Hand off (video Claude project)
This brief goes to the GoUltra video Claude project — it breaks the script
into clips, generates each clip asset, and writes the per-clip video prompts.
The brief is the whole hand-off. Built from your plan above + the Brand Style Kit — GoUltra never generates the video; the dedicated Claude project turns these beats into clips, assets and prompts, then you bring the cut back.
Take it to the video Claude project
where the clip plan, clip assets & video prompts are made — not here
1
Open your GoUltra video Claude project (the video MCPs connected).
2
Paste this brief — the goal, hook, angle, script beats and brand kit all travel with it.
3
It breaks the script into clips → generates each clip asset → writes the per-clip video prompts, then edits the cut.
4
Bring the finished video back here → it becomes the post’s media and unlocks Schedule.
Bring the final video back
Drop the finished video
becomes the post’s media (heroMedia) and unlocks Schedule
fidelis-reel-final.mp4
1080×1920 · 9:16 · 0:30 · from the video Claude project
heroMedia set
Video is now planning-only. Removed from the old 5–6-step video flow: the in-post clip plan, per-clip compose, the production-method picker, and the Studio raise. Kept here: hook/angle, the script, and settings (duration · aspect ratio · platforms) — everything that is planning.
The brief is the hand-off artifact — symmetric with the image “Claude project” path. GoUltra plans; the dedicated Claude project makes; the cut returns here to schedule.
Schedule unlocks when the finished cut is back