Produce handoff — the brief per format
The planner stops here. Each format emits a different rich brief into one media-request; the matching Studio generates from it.
Social Planner
raises brief
→
Media Request (hub)
routes by type → Studio
→ Video Studio
structured_script attachedFormat
Reel · 9:16 · 30s
Hook beat
VO + on-screen "80% FORGOTTEN" · 5s
Body beats
3 proof cuts · 17s
Outro / CTA
Follow + Save · 8s
Music mood
Upbeat, confident
Caption direction
Benefit-led, CTA close
Studio receives a near-complete shot list — voiceover, on-screen text, and visual direction per beat. No prompt copy-paste.
→ Carousel Studio
slide plan attachedSlide 1 · Hook
"Everyone's automating. Here's where it backfires."
Slide 2 · Problem
Overwhelm = generic output
Slide 3–5 · Proof
3 tactics, one stat each
Slide 6 · CTA
"Save this. Follow for more."
Count / ratio
6 slides · 4:5
Text overlays
Per-slide headline + subtext
Per-slide theme + text overlay attached; Studio designs each slide on-brand from the plan.
→ Image Studio
visual_plan attachedVisual concept
Founder + team, warm office, candid win moment
Emotion / message
Trust · "real results, real people"
Text overlay
Headline "3× pipeline in 90 days" + subtext
Color / mood
Brand palette, high contrast for readability
Layout / focal
Subject left, text right-third
Generation prompt
Composed, brand-prefixed
Full visual_plan (concept / overlays / color / layout) → Studio generates via the workspace media-gen key or Higgsfield MCP.
No Studio needed
text-onlyText posts skip the media-request entirely — the body + per-platform caption is the deliverable. Goes straight to ready → Schedule.
Body
"Why we built Fidelis…" — 4 short paras, hook-first, CTA close.