SS26 — Linen Launch

Campaign Synced to Meta

Saved

Inspect and edit Meta delivery settings. Changes here sync to the live campaign — they don't go through the creative pipeline.

Structure

Hierarchy

SS26 — Linen LaunchActive

Warm — Site visitors 30d

Linen — Pain-point #1

Linen — Social proof

＋ new ad idea

Cold — Lookalike 1%

Linen — Beat the heat

＋ new ad idea

Retarget — Cart abandon 7d

Campaign Ad set

In sync · 4m ago

SS26 — Linen Launch

Campaign

Objective

Sales — Conversions locked — ad sets exist

Objective can't change once ad sets are created. Duplicate the campaign to pick a different objective.

Budget strategy

Campaign budget (CBO) Ad-set budget (ABO)

CBO lets Meta shift spend to the best-performing ad set automatically.

Daily budget

Lifetime cap

Schedule start

Schedule end

Special ad categories

Credit Employment Housing Social issues None apply

Declaring a category changes available targeting. "None apply" keeps full targeting.

Auto-synced to Meta

Warm — Site visitors 30d

Ad set

This campaign uses CBO, so budget is managed at the campaign. The ad set sets who and where.

Budget

Managed by campaign (CBO)

Optimization goal

Conversions — Purchase

Targeting

Age range

28 – 42

Geo

India · Metro tier-1

Est. audience

2.1M – 2.5M

Genders

All Women Men

Detailed targeting

Site visitors 30d Premium apparel Sustainable fashion Add interest

3 interests · narrowed by the Site-visitors custom audience.

Placements

Feeds Stories Reels Search Audience network

Advantage+ audience

Let Meta expand beyond your defined audience when it finds buyers.

Ads in this ad set

2 live · 1 idea

Linen — Pain-point #1

Single image · Beat the afternoon heat

Live

Linen — Social proof

Carousel · Customer reviews

Drafting

Auto-synced to Meta