Linen — Pain-point #1

Drafting Single image
Saved
SS26 — Linen Launch Warm — Site visitors 30d Linen — Pain-point #1
1 Overview
2 Hook
3 Copy
4 Media
5 Review
This ad variant is built one stage at a time. Confirm the name and format here — the format gates the Media step and unlocks the rest of the pipeline.
Internal name only — not shown to the audience.
Single image Carousel Video
Single image selected — the Media step will ask for one square creative. format → media template

Status
Drafting Last edited just now · Creatisoul DM
An ad can only be marked ready once Hook, Copy and Media are complete.
Inherited from idea
Read-only · set at the idea
Angle
Beat the afternoon heat
Persona
Urban professionals, 28–42
Pain point
Sweating through the commute
Promise
Stay cool, look composed
These fields flow down from the parent idea to keep every variant on-message. Edit them on the idea to change all variants at once.
Set the format, then craft the hook.