Linen — Pain-point #1
Drafting Single image
SS26 — Linen Launch
Warm — Site visitors 30d
Linen — Pain-point #1
1 Overview
2 Hook
3 Copy
4 Media
5 Review
This ad variant is built one stage at a time. Confirm the name and format here — the format gates the Media step and unlocks the rest of the pipeline.
Internal name only — not shown to the audience.
Single image
Carousel
Video
Single image selected — the Media step will ask for one square creative. format → media template
Status
Drafting
Last edited just now · Creatisoul DM
Inherited from idea
Read-only · set at the idea
Angle
Beat the afternoon heat
Persona
Urban professionals, 28–42
Pain point
Sweating through the commute
Promise
Stay cool, look composed
These fields flow down from the parent idea to keep every variant on-message. Edit them on the idea to change all variants at once.
Set the format, then craft the hook.