Summer linen launch
Video Brief1 Brief
2 Research
3 Plan
4 Produce
5 Schedule
Set the basics for this post. The Research stage uses the topic, audience and platforms below to surface angles and hooks worth pursuing.
Post basics
Text
Image
Carousel
Video
High — launch week
SS26 — Linen drop
Instagram · Reels
TikTok
LinkedIn
Warm & aspirational
Urban professionals, 28–42
Set the basics, then research angles.