One message → understand, plan, apply, and remember
You type a requirement in plain language. The copilot finds what to change and where, shows a reviewable plan, applies it only on your approval, and offers to remember it so future work stays consistent. The brand profile — the canvas — updates live on the right.
Understand
Plan
Apply
4 Learn
Brand knowledge
You
Heads up — we've pivoted. We now lead as enterprise relocation, not just individual moves, and we operate in 30 countries, not the "15+" our messaging still says. Make the brand consistent.
Assistant
That's two things — a factual update (15+ → 30 countries) and a direction change (individual → enterprise-led). I scanned the brand; here's where each lands. Confirm what to update:
Messaging — tagline + core promise
Tagline still says "…in 15+ countries"; core promise frames individual moves.
Audience — primary ICP
Primary audience is "individuals & families"; enterprise mobility teams are secondary.
Offerings — ordering
"Enterprise relocation" is listed third; individual moving is first.
Yes, all three. Enterprise is primary now — keep individual moving as a secondary offer.
One detail so I word the tagline right — fill this and I'll draft the plan:
Positioning details
Prefilled from your message — edit anything.
Here's the plan. Nothing changes until you approve it:
Plan · 4 edits across 3 sectionsreview
1
Messaging → Tagline
Relocation made personal, in 15+ countriesEnterprise relocation, handled end-to-end — now in 30 countries
2
Messaging → Core promise — reframe from individual moves to enterprise mobility; update 15+ countries30 countries
3
Audience → Primary ICP
Individuals & familiesEnterprise mobility teams
(individuals kept as secondary ICP)4
Offerings → Ordering — move Enterprise relocation to first; individual moving to second.
Also referenced by 2 live posts and the SEO "About" page. I'll flag those for review — I won't touch them without a separate go-ahead.
Editing: Messaging v3 · Audience v2 · Offerings v5
Approve.
Applied. The profile on the right is updated — you can see the changed fields.
Messaging → v4
Audience → v3
Offerings → v6
3 downstream items flagged
Want me to remember this so future work stays consistent?
Fidelis now leads with enterprise relocation (individual moving = secondary); we operate in 30 countries.
Applies to
This change only
Just messaging
All brand knowledge & content
A direction shift → brand-wide is recommended. It'll be injected into every future generation, and can graduate into the profile permanently.
What did this affect?
Review the 3 flagged items
Update the style guide too
Every mutating step is a plan you approve. Understanding, options and forms are free; applying is one action; the memory is optional and reversible.
This is the shared substrate every surface reuses. Understand → options → (form) → plan → approve → apply → learn. Swap the capability pack and the same loop refines a post, a carousel, or a video — see the style-guide ladder.