Brand memory · Layer 2

Learnings — how your agent works for you

Scoped rules the agent injects into future work, addressed on area × kind × surface. They reinforce, decay, supersede, and graduate — so the memory stays sharp instead of a growing pile.

How far a rule reaches
This item one post or asset only A surface every carousel, caption, or page of that type Brand-wide applies to everything the agent makes
All areas Social SEO Ads Brand-wide
Carousel slide 1 must open with a bold stat hook
Preference Social surface: carousel reinforced 4× from: "Same team, half the time" Active
Captions: no sports metaphors
Preference Social surface: captions reinforced 2× from: "Q3 caption pass" Active
Product shots: flat minimal illustration, no photoreal
Style Social surface: image reinforced 3× from: "Product carousel v2" Active
Lead with enterprise relocation; individual moves are secondary; we serve 30 countries
Directive Brand-wide brand reinforced 2× from: "We pivoted to enterprise relocation" Active
Primary CTA wording: "Get a move plan"
Directive Brand-wide brand reinforced 5× from: "Landing page + ad copy" Active
SEO: target enterprise-mobility keywords, not consumer moving
Directive SEO surface reinforced 2× from: "Keyword coverage pass" Active
Brand voice = confident, plain, no corporate jargon
Preference Brand-wide brand → baked into Voice narrative v5 Graduated
Tagline: "Relocation made personal, 15+ countries"
Directive Brand-wide brand replaced 2026-07-06 Superseded
Capture in action
Want me to remember this?
For carousels, keep the headline in the top third.
Scope This carousel All carousels Brand-wide Area: Social · surface: carousel · kind: preference
Ready to graduate
This rule is stable — bake it into the style guide?
Rule
Product shots: flat minimal illustration, no photoreal · reinforced 3×
Style-kit look variant
Social · image · flat-minimal
Graduating removes it from the injected-rules pool — the look variant carries it from here.
Learnings propagate. A fix scoped to "all carousels" reaches every future carousel in that area. They reinforce when you repeat them, decay when unused, supersede on contradiction, and graduate into structured records — so the memory stays sharp, never a growing pile.