Settings

📣 Meta Ads

Module-level defaults set at setup time and editable here. These seed every new campaign — they don't change ads already created.

Advertising defaults

✓ Set

Funnel

3 stages TOFU · MOFU · BOFU

Creative angles

12 in Library

Pre-fill values for objective, budget, audience and placements every time you build a new ad set. Override per-campaign anytime.

Default objective

Currency

Daily budget

Geo / locations

Age range

Genders

Placements

Special ad category

The journey your campaigns map to. Each stage carries a temperature and a suggested objective the campaign wizard uses to recommend structure.

TOFU — Awareness Suggested: Awareness Cold

MOFU — Consideration Suggested: Traffic Warm

BOFU — Conversion Suggested: Sales Hot

Swap to a preset

Skip the funnel

Run flat campaigns without stage mapping. Turn on if you don't plan funnel-based structures.

12 angles generated by persona × stage. Angles are created and edited in the Creative Library, then drawn on when you build ads.